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ARAÍ: UMA HISTÓRIA

Houve uma época, cerca de 40 anos atrás, em que todos os capacetes eram semelhantes em sua capacidade de proteger o usuário. Em retrospectiva, temos que admitir que nosso produto era apenas mediano naquela época. Mitch Arai, no entanto, ficou insatisfeito em ser apenas mediano e queria que Arai fosse algo mais. Em 1976, ele não apenas tomou a decisão de “tornar o Arai melhor”, mas estabeleceu seu objetivo de “ser o capacete número um do mundo”.

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